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Marketingorganisation Internationaler Unternehmungen in Europa

Marketingorganisation Internationaler Unternehmungen in Europa

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Product Details
Author:
Murielle Texeraud
Publisher:
Deutscher Universitatsverlag
Publication Date:
Aug 25, 1999
Number of pages:
256 pages
Binding:
Paperback or Softback
ISBN-10:
3824469790
ISBN-13:
9783824469796

Overview

Im Hinblick auf die Erfolgswirkung von internationalen Organisationsformen analysiert die Autorin Wechselwirkungen zwischen den Organisationsstrukturen und der Marktorientierung international tätiger Unternehmen in Europa.


  • | Author: Murielle Texeraud
  • | Publisher: Deutscher Universitatsverlag
  • | Publication Date: Aug 25, 1999
  • | Number of Pages: 256 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3824469790
  • | ISBN-13: 9783824469796

Categories

Business & Economics

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