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Innovationsmanagement in Business-To-Business-Geschäftsbeziehungen: Eine Informationsbezogene Perspektive

Innovationsmanagement in Business-To-Business-Geschäftsbeziehungen: Eine Informationsbezogene Perspektive

Lars Herrmann

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Product Details
Author:
Lars Herrmann
Publisher:
Gabler Verlag
Publication Date:
Sep 24, 2009
Number of pages:
217 pages
Binding:
Paperback or Softback
ISBN-10:
3834920177
ISBN-13:
9783834920171

Overview

Lars Herrmann zeigt, unter welchen Rahmenbedingungen die unterschiedlichen Informationsquellen hilfreich für die Realisierung eines innovativen Produktprogramms sind. Seine Analyse basiert auf einer branchenübergreifenden Studie mit über 400 befragten Managern.


  • | Author: Lars Herrmann
  • | Publisher: Gabler Verlag
  • | Publication Date: Sep 24, 2009
  • | Number of Pages: 217 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3834920177
  • | ISBN-13: 9783834920171

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