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Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument Für Nonprofit-Organisationen

Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument Für Nonprofit-Organisationen

Patricia Lauper

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Product Details
Author:
Patricia Lauper
Publisher:
Gabler Verlag
Publication Date:
Apr 18, 2011
Number of pages:
273 pages
Binding:
Paperback or Softback
ISBN-10:
3834929840
ISBN-13:
9783834929846

Overview

Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen für die Praxis ab.


  • | Author: Patricia Lauper
  • | Publisher: Gabler Verlag
  • | Publication Date: Apr 18, 2011
  • | Number of Pages: 273 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3834929840
  • | ISBN-13: 9783834929846

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