Overview
The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.
- | Author: Lousanne Barbosa Paiva
- | Publisher: Our Knowledge Publishing
- | Publication Date: Apr 22, 2025
- | Number of Pages: 52 pages
- | Binding: Paperback or Softback
- | ISBN-10: 6203902179
- | ISBN-13: 9786203902174
