Overview
This book focuses on analyzing the validity of questionnaire items for evaluating supermarkets from the point of view of their customers. Twenty-four evaluation items related to supermarket services were selected to create a questionnaire, which was answered by customers of the establishment studied, evaluating each item as essential, important, but not essential or non-essential. Applying the Lawshe method, it was possible to validate or exclude items from the questionnaire according to the perception of the respondents.
- | Author: Sérgio Augusto Faria Salles
- | Publisher: Our Knowledge Publishing
- | Publication Date: Jun 25, 2024
- | Number of Pages: 52 pages
- | Binding: Paperback or Softback
- | ISBN-10: 6207705653
- | ISBN-13: 9786207705658
