Overview

The Study, Role of Radio in Promotion of Indigenous Culture in Makurdi Metropolis" examines how Harvest FM, a local radio station, promotes the indigenous cultures of various ethnic groups in Makurdi, Benue State, Nigeria. The study highlights that radio, as a mass medium, plays a significant role in disseminating cultural knowledge, traditions, and languages. Specifically, Harvest FM provides programming that covers indigenous cultural content, such as music, dance, storytelling, and language broadcasts in the Tiv, Idoma, and Igede languages. This effort aims to counteract the erosion of indigenous cultures due to the influence of globalization and Western media. Despite its success in promoting cultural pride and identity, the study notes challenges like the perceived bias in content and limited reach, indicating areas for improvement in promoting a broader spectrum of indigenous cultures.