Overview
This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.
- | Author: Makhliyo Sherkulova
- | Publisher: LAP Lambert Academic Publishing
- | Publication Date: Apr 10, 2025
- | Number of Pages: 00092 pages
- | Binding: Paperback or Softback
- | ISBN-10: 6208441684
- | ISBN-13: 9786208441685
