Overview
In the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take centre stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review, navigating the complexities of this symbiotic relationship and unravelling its multifaceted impact on the broader business ecosystem.
- | Author: Kirti Wanjale
- | Publisher: LAP Lambert Academic Publishing
- | Publication Date: Apr 24, 2025
- | Number of Pages: 00052 pages
- | Binding: Paperback or Softback
- | ISBN-10: 6208444543
- | ISBN-13: 9786208444549
