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Advertising And Sales Promotion

Advertising And Sales Promotion

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Product Details
Author:
V K Sonarkar, D K Gupta, S B Nimbalkar
Publisher:
Nirali Prakashan, Educational Publishers
Publication Date:
Jan 17, 2017
Number of pages:
182 pages
Language:
English
Binding:
Paperback
ISBN-10:
9351643034
ISBN-13:
9789351643036

Overview

1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion


  • | Author: Fazil Shareef, Shaila Bootwala
  • | Publisher: Nirali Prakashan, Educational Publishers
  • | Publication Date: Dec 15, 2016
  • | Number of Pages: 172 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 9351648419
  • | ISBN-13: 9789351648413

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