Overview
People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
- | Author: Jeffrey Baumgartner
- | Publisher: JPB
- | Publication Date: Jan 15, 2015
- | Number of Pages: 124 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 9491156047
- | ISBN-13: 9789491156045
