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Social Media Marketing: Emerging Concepts and Applications

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Product Details

Author:: Githa Heggde
Publisher:: Palgrave MacMillan
Publication Date:: Feb 20, 2018
Number of pages:: 226 pages
Binding:: Hardback or Cased Book
ISBN-10:: 9811053227
ISBN-13:: 9789811053221

Overview

Discusses the conceptual issues involved in social media and integrates them with marketing Highlights the nuances of digital consumer behaviour Examines the usage of social media to enhance the creation and appropriation of value in external customer relations with the help of selected case studies