Overview
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
- | Author: Shan-Ling Pan, Haibo Hu, Derek Wen Yu Du
- | Publisher: World Scientific Publishing Company
- | Publication Date: Mar 25, 2019
- | Number of Pages: NA pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 9813276355
- | ISBN-13: 9789813276352
