Overview
This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.
- | Author: Muthamma B. U.
- | Publisher: Eliva Press
- | Publication Date: May 27, 2024
- | Number of Pages: 46 pages
- | Binding: Paperback or Softback
- | ISBN-10: 9999319246
- | ISBN-13: 9789999319249
