Overview

We all know change is hard. Managing change is hard too... it is widely estimated that two out of every three organizational change efforts fail. BETTER CHANGE: Delivering on the True Promise of Change Management challenges conventional approaches to managing change and presents the necessary strategy shift to drive success. Citing real-world efforts, behavioral and neuroscience research, and personal vignettes, BETTER CHANGE will advance your understanding of how change really works and how change management should work. Written by an organization development practitioner, BETTER CHANGE outlines practical approaches to influencing people to opt-in to change, explores how to lock in essential leader support, and converts science into guidance on how to help people truly convert the change challenge into personal and professional growth. Whether you're a change practitioner, change leader, in a role responsible for supporting change initiatives or simply interested in organizational change, BETTER CHANGE will help deliver the true promise of change management ─ enhanced capabilities of the organization and its people.