Overview

Why The Friction Sales Strategy MattersFriction is inherent in the sales cycle in the form of Cost Frictions and Bias Frictions. To improve your close rate and speed to close, you must recognize, manage, and remove these frictions. Further, you must have an organized strategy as a sales company and as a sales professional, have emotional intelligence, and refined negotiation and close skills. This innovative and groundbreaking approach teaches you the how and why with practical theory, strategies, and case studies."I never understood why decision makers acted as they did during the sales cycle - now I understand. With this strategy, I am much more effective in my methods, and I am closing more deals faster." Whether you are a sales professional, or a company leader, you need this strategy to improve your sales efficiency and margins.