Overview

This book is mainly about innovation leadership in Silicon Valley: when it emerged, who its main drivers were and the reasons behind applying this particular way of leading, characterized by giving employees a lot of freedom to make decisions. But it also contains other topics such as the difference between creativity and innovation, the importance of persevering in the face of failure, the intersection between art and technology (an obsession of Steve Jobs), the creative abilities of technological entrepreneurs, steps for creating a culture of innovation, Google's findings on the best work teams, the traits of the best bosses, the ideal number of members in a creative team, the personalities that should be combined, how to motivate a team, the attributes of the most innovative companies in the world according to consulting firm IDEO, etc. With this book, an entrepreneur or manager can acquire a broad vision of innovation to promote in their work team.