Overview
The aviation industry plays a vital role in global mobility but faces mounting pressure to address its environmental impact and meet sustainability goals. As public and regulatory demands for greener practices grow, the industry must adopt sustainable operations to reduce its ecological footprint. Sustainable marketing strategies, which promote eco-friendly products and raise consumer awareness, are crucial in driving this shift. By embracing innovative marketing, aviation companies can differentiate themselves and contribute to broader sustainability efforts. This transformation benefits both the environment and the industry's economic objectives. Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how marketing can drive sustainability in the aviation industry. Covering topics such as air travel behavior, environmental messaging, and sustainable development, this book is an excellent resource for academicians, researchers, students, airline executives, marketing professionals, sustainability officers, consultants, and more.
- | Author: Mahmut Bakır
- | Publisher: IGI Global
- | Publication Date: Dec 13, 2024
- | Number of Pages: 602 pages
- | Binding: Paperback or Softback
- | ISBN-13: 9798369372166
