Overview
The movie explores how Nike's basketball shoe division was struggling in 1984 due to low sales, and how the company's Marketing VP Rob Strasser and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft pick Michael Jordan off limits due to his preference for Adidas and Converse, Vaccaro convinced them that Jordan was a generational talent, and that Nike should pursue him and try to convince Jordan to sign with Nike.
- | Author: Michael Evans
- | Publisher: Independently Published
- | Publication Date: Oct 30, 2023
- | Number of Pages: 124 pages
- | Binding: Paperback or Softback
- | ISBN-13: 9798865925194
