Overview
This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.
- | Author: MS Manjot Kaur
- | Publisher: Notion Press
- | Publication Date: Oct 04, 2024
- | Number of Pages: 240 pages
- | Binding: Hardback or Cased Book
- | ISBN-13: 9798895881231
