A guide to the strategic planning techniques used by Japanese business executives explains how to identify the customer's needs, evaluate the strengths of the company, and overcome competition
- | Author: Kenichi Ohmae
- | Publisher: McGraw-Hill
- | Publication Date: August 22, 1991
- | Number of Pages: 304 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0070479046
- | ISBN-13: 9780070479043