Liking Ike: Eisenhower, Advertising, And The Rise Of Celebrity Politics

'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

• | Author: David Haven Blake
• | Publisher: Oxford University Press
• | Publication Date: Aug 25, 2016
• | Number of Pages: 305 pages
• | Language: English
• | Binding: Hardcover/History
• | ISBN-10: 0190278188
• | ISBN-13: 9780190278182