How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

• | Author: Jenni Romaniuk, Bryon Sharp
• | Publisher: Oxford University Press
• | Publication Date: Oct 31, 2022
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0190330023
• | ISBN-13: 9780190330026