Consumer Behavior and Insights - 9780190857134

Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

• | Author: Diane Phillips|Isabelle Szmigin|Maria Piacentini
• | Publisher: Oxford University Press
• | Publication Date: February 23, 2021
• | Number of Pages: 592 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0190857137
• | ISBN-13: 9780190857134