Brand Storming: Managing Brands in the Era of Complexity - Hardback

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

• | Author: M. Fioroni
• | Publisher: Palgrave MacMillan
• | Publication Date: Dec 12, 2008
• | Number of Pages: 223 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0230222439
• | ISBN-13: 9780230222434