Advertising In The Aging Society: Understanding Representations, Practitioners, And Consumers In Japan

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.

• | Author: M. Prieler, F. Kohlbacher
• | Publisher: Palgrave Macmillan
• | Publication Date: Mar 08, 2016
• | Number of Pages: 178 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 0230293395
• | ISBN-13: 9780230293397