Advertising In The Aging Society: Understanding Representations, Practitioners, And Consumers In Japan - 9781349592913

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan.

• | Author: Michael Prieler, Florian Kohlbacher
• | Publisher: Palgrave Macmillan
• | Publication Date: Feb 11, 2020
• | Number of Pages: 178 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1349592919
• | ISBN-13: 9781349592913