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The Rise of Marketing and Market Research - Hardback

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Product Details

Author:: H. Berghoff
Publisher:: Palgrave MacMillan
Publication Date:: Oct 19, 2012
Number of pages:: 312 pages
Binding:: Hardback or Cased Book
ISBN-10:: 0230341063
ISBN-13:: 9780230341067

Overview

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.