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The Essentials of Marketing Research - Hardback

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Product Details

Author:: Lawrence Silver
Publisher:: Routledge
Publication Date:: Oct 18, 2012
Number of pages:: 376 pages
Binding:: Hardback or Cased Book
ISBN-10:: 041589929X
ISBN-13:: 9780415899291

Overview

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.