Shareworthy : Advertising That Creates Powerful Connections Through Storytelling

Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive--and that audiences enthusiastically share.

• | Author: Robin Landa, Greg Braun
• | Publisher: Columbia Business School Publishing
• | Publication Date: Jun 25, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 023120826X
• | ISBN-13: 9780231208260