The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

• | Author: Marty Neumeier
• | Publisher: New Riders
• | Publication Date: August 14, 2005
• | Number of Pages: 208 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0321348109
• | ISBN-13: 9780321348104