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Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Global Strategies and Local Realities: The Auto Industry in Emerging Markets - Hardback - 9780333804858

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Product Details
Author:
J. Humphrey
Publisher:
Palgrave MacMillan
Publication Date:
Jul 11, 2000
Number of pages:
272 pages
Binding:
Hardback or Cased Book
ISBN-10:
0333804856
ISBN-13:
9780333804858

Overview

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.


  • | Author: J. Humphrey
  • | Publisher: Palgrave MacMillan
  • | Publication Date: Jul 11, 2000
  • | Number of Pages: 272 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0333804856
  • | ISBN-13: 9780333804858

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