Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research)

Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication.

• | Author: Linjuan Rita Men|Yi Grace Ji|Zifei Fay Chen
• | Publisher: Routledge
• | Publication Date: December 17, 2019
• | Number of Pages: 112 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367222841
• | ISBN-13: 9780367222840