Overview
Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication.
- | Author: Linjuan Rita Men|Yi Grace Ji|Zifei Fay Chen
- | Publisher: Routledge
- | Publication Date: December 17, 2019
- | Number of Pages: 112 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0367222841
- | ISBN-13: 9780367222840
