Overview
The authors help readers move from a tactical public-relations approach to a strategic management style. The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
- | Author: Erica Weintraub Austin, Bruce E. Pinkleton
- | Publisher: Routledge
- | Publication Date: Feb 13, 2015
- | Number of Pages: 398 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0415517699
- | ISBN-13: 9780415517690
