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Public Relations As Relationship Management: A Relational Approach To The Study And Practice Of Public Relations (Routledge Communication Series) - 9781138853829

Name: Public Relations As Relationship Management: A Relational Approach To The Study And Practice Of Public Relations (Routledge Communication Series) - 9781138853829
Brand: Routledge
SKU: 9781138853829
Price: 96.48 USD
Availability: InStock
Author: Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
ISBN: 9781138853829

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Product Details

Author:: Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
Publisher:: Routledge
Publication Date:: Apr 21, 2015
Number of pages:: 394 pages
Language:: English
Binding:: Paperback
ISBN-10:: 1138853828
ISBN-13:: 9781138853829

Overview

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.