Overview
With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.
- | Author: Kathy Brittain Richardson, Kathy Brittain McKee, Marcie Hinton
- | Publisher: Routledge
- | Publication Date: Apr 01, 2015
- | Number of Pages: 270 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0415526590
- | ISBN-13: 9780415526593
