A Wall Street Guidebook for Journalism and Strategic Communication

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals the savvy they need to navigate the world of finance and money. Intimidated by the readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies, and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding Mergers and Acquisitions, and the history and current state of Wall Street. This book is for students and new professionals alike - whether in corporate communication, public relations, or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace--

• | Author: Alecia Swasy
• | Publisher: Routledge
• | Publication Date: June 15, 2020
• | Number of Pages: 151 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367348039
• | ISBN-13: 9780367348038