Overview
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
- | Author: Tony Proctor
- | Publisher: Routledge
- | Publication Date: May 31, 2023
- | Number of Pages: 126 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0367524759
- | ISBN-13: 9780367524753
