Overview
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
- | Author: Barry Witcher, Taylor & Francis Group
- | Publisher: Routledge
- | Publication Date: Sep 30, 2021
- | Number of Pages: 120 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032177454
- | ISBN-13: 9781032177458
