The Patterns of Symbolic Communication (China Perspectives)

Symbolization and symbolic communication are everywhere around us -- Socialization of symbols: evolution of the relationship between the signifier and the signified -- How connotation and metalanguage construct and disseminate meaning -- The nature of connotateurs: the mode of leveraging communication -- Correspondence between connotation and metaphor and between metalanguage and metonymy -- The sign's mechanisms of producing and communicating mythologies -- The media's mechanism of producing opinion by means of symbols -- The richness of signifiers: the mode of selective communication -- Isology: the mode of hegemony-oriented manipulative -- Communication -- Conclusion.

• | Author: Sui Yan
• | Publisher: Routledge
• | Publication Date: May 12, 2020
• | Number of Pages: 152 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367529122
• | ISBN-13: 9780367529123