Essentials Of Marketing - 9780367773427

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

• | Author: David Brown, Alex Thompson
• | Publisher: Routledge
• | Publication Date: Sep 01, 2022
• | Number of Pages: 458 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367773422
• | ISBN-13: 9780367773427