The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

Routledge
SKU:
9780367895907
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ISBN13:
9780367895907
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Description
  • | Author: Anne-Sophie Bayle-Tourtoulou, Michel Badoc
  • | Publisher: Routledge
  • | Publication Date: May 06, 2020
  • | Number of Pages: 322 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 0367895900
  • | ISBN-13: 9780367895907
Additional Information
Author:
Anne-Sophie Bayle-Tourtoulou, Michel Badoc
Publisher:
Routledge
Publication Date:
May 06, 2020
Number of pages:
322 pages
Language:
English
Binding:
Hardcover
ISBN-10:
0367895900
ISBN-13:
9780367895907
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