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The Active Consumer: Novelty and Surprise in Consumer Choice

The Active Consumer: Novelty and Surprise in Consumer Choice - Hardback

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Product Details
Author:
Marina Bianchi
Publisher:
Routledge
Publication Date:
Jun 18, 1998
Number of pages:
278 pages
Binding:
Hardback or Cased Book
ISBN-10:
0415171903
ISBN-13:
9780415171908

Overview

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.


  • | Author: Marina Bianchi
  • | Publisher: Routledge
  • | Publication Date: Jun 18, 1998
  • | Number of Pages: 278 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0415171903
  • | ISBN-13: 9780415171908

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