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The Active Consumer: Novelty and Surprise in Consumer Choice

The Active Consumer: Novelty and Surprise in Consumer Choice

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Product Details
Author:
Marina Bianchi
Publisher:
Routledge
Publication Date:
Apr 08, 2014
Number of pages:
288 pages
Binding:
Paperback or Softback
ISBN-10:
1138007145
ISBN-13:
9781138007147

Overview

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.


  • | Author: Marina Bianchi
  • | Publisher: Routledge
  • | Publication Date: Apr 08, 2014
  • | Number of Pages: 288 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1138007145
  • | ISBN-13: 9781138007147

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