Overview
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
- | Author: Morris Holbrook
- | Publisher: Routledge
- | Publication Date: Dec 03, 1998
- | Number of Pages: 224 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0415191939
- | ISBN-13: 9780415191937
