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The Influence of Values on Consumer Behaviour: The value compass

The Influence of Values on Consumer Behaviour: The value compass - Paperback

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Product Details
Author:
Erik Kostelijk
Publisher:
Routledge
Publication Date:
Jan 22, 2018
Number of pages:
240 pages
Binding:
Paperback or Softback
ISBN-10:
1138489557
ISBN-13:
9781138489554

Overview

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.


  • | Author: Erik Kostelijk
  • | Publisher: Routledge
  • | Publication Date: Jan 22, 2018
  • | Number of Pages: 240 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1138489557
  • | ISBN-13: 9781138489554

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