Overview
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.
- | Author: Barbara Lewis
- | Publisher: Routledge
- | Publication Date: Aug 24, 2000
- | Number of Pages: 332 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415213177
- | ISBN-13: 9780415213172
