Overview
Direct marketing is a fast growing and dominant domestic marketing instrument in many countries. International direct marketing (IDM) is already a multi-billion dollar business. This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries around the world, including the first-rate IDM database of DHL Global Mail. With this book, the reader gets a comprehensive and easy-to-understand guide to international direct marketing.
- | Author: Manfred Krafft
- | Publisher: Springer
- | Publication Date: Oct 01, 2007
- | Number of Pages: 326 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 3540396314
- | ISBN-13: 9783540396314
