Overview
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
- | Author: Richard Varey
- | Publisher: Routledge
- | Publication Date: Nov 22, 2001
- | Number of Pages: 416 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 041523039X
- | ISBN-13: 9780415230391
