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Marketing Communication: A Critical Introduction

Marketing Communication: A Critical Introduction - Paperback

Richard Varey

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Product Details
Author:
Richard Varey
Publisher:
Routledge
Publication Date:
Nov 22, 2001
Number of pages:
416 pages
Binding:
Paperback or Softback
ISBN-10:
0415230403
ISBN-13:
9780415230407

Overview

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.


  • | Author: Richard Varey
  • | Publisher: Routledge
  • | Publication Date: Nov 22, 2001
  • | Number of Pages: 416 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0415230403
  • | ISBN-13: 9780415230407

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