A Reader in Marketing Communications - Paperback
Routledge
ISBN13:
9780415356497
$78.94
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
- | Author: Philip Kitchen
- | Publisher: Routledge
- | Publication Date: Dec 08, 2005
- | Number of Pages: 296 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0415356490
- | ISBN-13: 9780415356497
- Author:
- Philip Kitchen
- Publisher:
- Routledge
- Publication Date:
- Dec 08, 2005
- Number of pages:
- 296 pages
- Binding:
- Paperback or Softback
- ISBN-10:
- 0415356490
- ISBN-13:
- 9780415356497