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A Reader in Marketing Communications

A Reader in Marketing Communications - Paperback

Philip Kitchen

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Product Details
Author:
Philip Kitchen
Publisher:
Routledge
Publication Date:
Dec 08, 2005
Number of pages:
296 pages
Binding:
Paperback or Softback
ISBN-10:
0415356490
ISBN-13:
9780415356497

Overview

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.


  • | Author: Philip Kitchen
  • | Publisher: Routledge
  • | Publication Date: Dec 08, 2005
  • | Number of Pages: 296 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0415356490
  • | ISBN-13: 9780415356497

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